With the plethora of communication avenues available and required by those with whom we do business it is imperative that we expand into new modes of thinking.
There is an abundance of information available on the web about design methods, but there is not a lot of information available on design theory. While methods are wonderful, theory is just as important. Tutorial web sites and blogs have enabled the average person to learn a specific way to accomplish a design, but design theory is what makes these methods work. Without the theory, there is no design.
What they care about is that it works and it helps them reach their intended goal with their customers. I know this study is heavily slanted toward the business aspect of what we do. And, I know that's not what it's all about. In an effort to help designers learn patterns of the web and how to design so that clients will pay for services - and to advance the ability for designers to earn a good living - the focus will be on the nitty gritty side of designing with successful results. If this is achieved and proven - customers will follow.
The people that come to us to create pathways for communication to happen care about accomplishing goals through the user interface and that it's quick and easy to understand. Knowing this, it should be obvious that the only thing the user cares about should be designed, tested, reworked, and finalized before a single line of code is written. If possible, every web site should be defined, analyzed and tested so that it's clear and obvious what interactions the user will make with the interface. Once this challenging step is out of the way it should be relatively simple to tie all of these steps together.